June, flooring and other home building materials index fell year on year
[Chinese floor network] recently, the Ministry of commerce circulation industry development division, China Building Materials Circulation Association jointly issued the June national building materials Home Furnishing index (BHI), BHI data in June was 105.73, down 3.8 points, down 2.37 points. Nationwide scale building materials home sales in June was 102 billion 440 million yuan, down 6.15%, down 0.31%.
Property situation is low, floor and home enterprises have been implicated
Executive vice president of Chinese Building Materials Circulation Association Qin Zhanxue said that in June 2014 the national building materials market as a whole Home Furnishing continuation of May's weakness, the BHI index was smaller than in May after the peak fall after the national scale building materials stores sales Home Furnishing 2014 Spring Festival the first year, the chain has declined the situation closely and lag this precisely reflects the building materials Home Furnishing the market affected by the real estate market.
Some concern in the first half of this year was property related data. 1~6 months, the national real estate development investment 42019 yuan, an increase of 14.1%, the growth rate down 0.6 percentage points lower than in 1~5 months. Among them, residential investment 28689 yuan, an increase of 13.7%, the growth rate down 0.9 percentage points.
Housing prices on the industry and the market is expected to become cautious, investment has declined, the growth rate of investment growth continued to fall, the role of this increasingly prominent drag on economic growth. Real estate business strategies tend to be conservative in the housing sales data can be found in the reasons, 1~6 months, China's commercial housing sales area of 483 million 650 thousand square meters, down 6%, among them, the residential sales area decreased 7.8%, and commercial housing sales of 31133 yuan, down 6.7%.
Sales are not strong, direct pressure on enterprise capital chain, 1~6 months, real estate development enterprises in place of 58913 yuan of funds, an increase of 3%, the growth rate fell again 0.6 percentage points over 1~5 months. Currently, including Shandong, Zhejiang and other places have come to relax restrictions on the purchase and stimulate the property market and other policy measures. &ldquo: even if the recent real estate purchase policy and monetary policy there have been obvious signs of relaxation, the year is difficult to form a positive response to real estate investment, real estate investment in the overall or will continue to show a downward trend. ”
Downturn in the market situation, flooring manufacturers need to strengthen the quality and services to lay the foundation stone
At this important stage of the competition, the floor manufacturers still need to strengthen the quality of the products, therefore, the floor manufacturers only make their products quality assurance, the external conditions in changing to under stand their heels.
In addition to the quality of the products, floor manufacturers also need to do the corresponding customer service service, service is also reflected the strength of the factory floor, can increase the added value of products, quality and service both complement each other, in order to win the favor of consumers.
Floor quality is the first condition that floor manufacturer carries on sale, also be the foundation that floor manufacturer wants to rise. In the era of "quality is king", consumers pay more attention to the price performance of floor products, and the quality of the products is the embodiment of the overall strength of the floor manufacturers.
Manufacturers should pay attention to the floor floor quality, with strong innovation ability, research and development to meet consumer demand for products on the floor, together with the perfect customer service service, can be in the fierce competition to firmly seize the hearts of consumers. In addition, all the design style of the floor should have its design concept and cultural connotation. When entering the room, consumers can feel the cultural connotation and artistic charm brought by the floor.